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The deep-rooted Indian textiles, digitalisation of prints, and vegan fabrics come together to make the brand ‘ARSHIA SINGH’.
A combination of accentuating the ‘karigari’ of our country’s artisans as well as showcasing the modern digital prints to curate a statement fashion piece is what ‘AS’ has to offer to its consumers. Blending traditional Indian craftsmanship with contemporary aesthetics, all while maintaining affordability and quality.
Singh’s intention is to bring her audience closer to exclusive custom-fitted, comfortable, affordable luxury fashion that is 100% cruelty-free. To avoid waste, the brand produces clothes only on demand for each order. It is a 360-degree ‘MADE IN INDIA’ brand using Indian resources and manpower throughout the supply chain.
The collections can be defined from a varied range right from the ‘phulkari’ handwork in Western silhouettes to block prints from Rajasthan, intricate embroideries, and in-house digital prints. The brand AS is committed to ethical practices. Therefore, we pride ourselves on emphasizing the usage of vegan fabrics such as muslin, hemp, mul, and jute along with fusion, patchwork, and attention to detail.
Singh aims to provide her audience with eccentric and hassle-free silhouettes to be worn by women and men worldwide who appreciate the artistry and craftsmanship behind each piece. ‘AS’ extends its creativity to live up to the standards of 100% inclusivity in size, age, gender, race, and sexual orientation. Arshia Singh believes that fashion is not just about the latest trends, but also about self-expression hence, ‘AS fits,’ luxury garments intend to bring out each patron’s individuality.
About the Designer
With degrees in economics, marketing, digital marketing, and liberal arts, Arshia has always been captivated by the beauty and intricacies of Indian textiles, embroidery, and digital print technology. Growing up in India, she was mesmerized by the vibrant colors and patterns of traditional fabrics, inspiring her to create a fashion brand that celebrates these rich heritage elements—combining detailed hand and machine embroidery with contemporary design features like digital prints.
Singh’s vision was to seamlessly blend tradition and innovation, crafting a brand that honors Indian craftsmanship (karigari) while embracing cutting-edge digital printing techniques. Each garment narrates a story of cultural legacy, pushing the boundaries of modern fashion while paying homage to India’s timeless artistry.